February 052020

5 Design Mistakes Can Ruin The Conversion Rate

Design blunders lead to confusing and unappealing website. Web design is meant to perform in an innovative way that makes a website page enjoyable, navigable, interesting and usable to the users. Putting all the necessary elements into a properly designed website is important. Website design is not only about enriching the site’s aesthetic value but also about focusing on fulfilling its goal. A website's prime motto is to target leads and sell products. Hence web design has a huge impact on conversion rates.

However, if there are not enough clicks and the conversion rate is low, here are few heads to checkout:

Inappropriate CTA: The Most effective guide towards goal conversion is an appropriate CTA on the landing page. Experts should design and develop the website in such a way that it is easier for the user. Action-oriented buttons such as “submit”, “enter”, “get”, etc, should go along with the text of the website for better traffic generation. Legible text with perfect CTA button draws the attention of the targeted clients. It should be highlighted on the promotional page to increase the conversion rate. Having excessive colors may ruin the rate and hence using two to three colors on each page is advisable.

Low-quality content: Content in a web page highlights the concept of products and services in the digital space. Content works closely with the website designs. Holistic content creation and implementation of the content increase the conversion rate of the website. Good content requires effort and exclusive teamwork to meet users' expectations. The content should also be related to the website. Through extremely powerful content the brand's voice is reflected. Having a lot of content also decreases the conversion rate and distract users instead of keeping them engaged.

Troubled navigation and non-responsive website: Website navigation is crucial for better user experience. It should be clear, simple and structured. Website navigation is the way to reach the products or services to the visitors. If appropriately planned and executed the apt navigation strategies, visitors should seamlessly find the way towards the action such as to subscribe or to buy. If the website navigation is confusing and irrelevant, then the audience will rapidly exit and probably never visit the website again. A responsive website hence is a must. Technology is evolving and rapidly changing. Enhanced web experience is desired by the clients to increase conversion rates. The website should fit in all types of devices like desktop, tablet, laptop, mobile and more.

Non-mobile friendly website: The website design must be mobile-friendly. Unless it is such, it will have a huge negative impact on the website. The mobile-friendly website also improves the chance of ranking the website at the top position on search engines. To drive traffic faster, the web page should always focus on mobile-friendliness.

Website loading issue: Visitors expect the website to load within a blink of an eye. If it is sluggish and exceeds the average loading time the website is not impressive to the visitors. Hence website speed matters. A gap of seconds has its impact on the revenue. Most of the visitors expect the website to load within 2 to 3 seconds and tend to leave if the loading time is more than 3 seconds, killing conversion rate. AMP(Accelerated Mobile Pages)has become pretty popular across the world. Known as AMP HTML, it is a way to build web pages that allows the pages to load much faster than regular HTML.

The conversion rate is the prime marker of the website’s success. Continuously learning of elements on the page ensure rectification of any mistakes. The objective of the website is to serve the customer better, enhancing web design in a way that it attracts potential leads and steer them towards conversion.