November 012019

Do's & Don'ts Of Successful Digital Marketing Strategies

With online marketing and social media intruding into a revolutionary phase of development, marketers are constantly on the run to hunt down their competitors and turn their misfortunes into undying fortunes. According to research by Salesforce, 75% of the total marketing budget will go into digital marketing strategies by 2021. Since 2011, online marketing budgets have escalated by 21%, and it can be aforesaid here that the day is not far when traditional marketing shall perish entirely, and digital marketing shall take over.

What Does Social Trends Say And Does It Matter Afterall?

First things first, grabbing the viewer's attention span to a minimum of 8 seconds hold primary importance. Unlike time-bound competitions, the digital war has no time and phase limits. It goes on and on, with companies implementing their strategies one after the other. They rise, fall, and rise again. The process goes on tirelessly, with brands getting lessons on staying recognized in their day-to-day pursuits.

This brings up the social & digital media etiquettes of Do's & Don'ts that can take your brand to a high, as tall and strong as the mountain and as low and unnoticed as the bottom of the ocean.

1. Be Visually Appealing - When readers read past through a content loaded with information, the chances that they shall remember it after three days chuckles down to 10%. However, pairing up this information with appropriate images and visuals in suitable forms gears up the retainment level of that same piece of text to 65%, three days later. This shows the power of images in building maximum engagement among users. The intent behind using images in the form of photos, infographics, illustrations, and banner advertisements lie in the idea that they tell inspiring stories of your brand.

2. Complete and Update Your Social Profile – With an electrifying presence of 3.48 billion social media users, the prerogative of brands operating digitally has changed from traditional distribution to online manipulation. Today, brands have made themselves intensively visible through their social media accounts. These social profiles, either on Facebook, Linkedin, Twitter, or Instagram, communicate a whole lot about your business, the domain your business serves into, your service offerings, brand story, mission, and vision statements. The central idea of creating a social media account is to educate, entertain, and inform your target audiences through grappling pieces of content. Established brands worldwide create and maintain people connect through interesting and uniquely developed content in various forms like images, infographics, blogs, articles, and banner advertisements.

3. Form Groups And Share Opinions – For excelling professionally, Linkedin is a network that carries supreme importance in terms of B2B group conversations. The professional networking platform has 500 million users presently, out of which 61 million users are senior-level influencers and 40 million lies in the category of decision-makers. A professional group is a sea of business influencers and opinion givers and takers too. Brands irrespective of small or big, get to discuss trends, ideas and fix deals with each other, and at the end of the day, build relationships that last long.

4. Sell But Interact With Your Followers – Social selling is a subtle concept that focuses on caring and concerning for your target audiences. It starts with a strong association that has to be nurtured and mettled with time through timely interaction on both special and ordinary days. Through proper thanksgiving in the comments section, addressing their complaints, and going on the live feed, saying hi and hello, you build a platform of unbreakable trust and satisfaction. Therefore, social selling via personalized marketing is highly powerful and it conveys a message that aims to fulfill your purpose.

5. Ensure Regular And Thoughtful Postings – There are 65 million local business pages on Facebook. The median engagement rate per post stands at 0.09% on Facebook. Instagram lies quite ahead of Facebook, with a median engagement rate of 1.60% per post. These recently developed statistics show how brands have become in their day-to-day engagements with people. Outbound posting 2-3 times a week helps you keep your communication intact with your customers. It sets forth an alarm in your mind, to create and communicate regularly, thoughtfully, and in a streamlined flow. Whether you create an infographic or write down a five hundred words blog, you cannot put everything in one place, at one time. The content posts should be aligned in such a flow that finds interest in the minds of the social media crowd. They should read the matter, take knowledge out of it, recognize their need in it, and finally avail it. This is how regular content posting assists brands in reaching their measured goals.

6. Ensure Quality Of Your Postings, Not Quantity – There is a fine line of difference between a strong voice and an annoying voice. Understand the purpose for which you're posting on social media. Visitors are not curious to know the volume of blogs or infographics you've posted. They're continuously searching for your value addition in the content distributed online. 71% of the social media population are likely to recommend your brand to others if you can satisfy their experience on social media. Being specific with the style and kind of content you're posting on different networks helps you getting a command on your target audiences. Optimize audience engagement rates through analytical tools available. The tweet must be short and smart. Facebook business content should be defining and appealing. LinkedIn demands informative posts and Instagram is all about attractive visuals and short liners.

7. Don't Misapply #Hashtags – Hashtags found prominence in the Twitterati community, purposed for better filtering of content, enabling searchers to find out their desired content in a short time. Hashtags are used with the intent to make your content identifiable among large user groups on social media platforms and it assists in increasing visibility. Excessive use of hashtags will hamper your content filtering and distribution, negatively affecting your social media campaigns. The wrong usage of hashtags might result in your content getting spammed and it creates a sense of dislike among your target leads.

8. Don't use Auto DMs – Stop aside off the race track and introspect yourself. Do you think an automated Direct Message (DM) can connect you much better with your target audiences? Certainly not. Unless you feel the urge to drop a finely crafted message to your selected group of visitors, based on urgent purpose, DM's are not necessary. It's wiser to have a one-to-one conversation with your followers. It is a special way, generates a sense of trust and satisfaction in their minds, for you. By sending automated DMs to your followers, you end up with your followers complaining against you publicly and a negative impression. surrounds online.

9. Don't write in all CAPS – Capital letters make it difficult for viewers to read your posts. Sentences framed in CAPITAL LETTERS gives a dominating and viewers might feel, you're yelling at them. Moreover, they have the same height and width that makes readability quite awful and irritating at times. The notion that they help you emphasize your content ends in a counterproductive way. CAPITAL LETTERS de-emphasizes your content and shifts away from the attention levels of viewers. The reservoir of goodwill that you create over time can be hurt through these tiny flaws that tend to pinch the perceptions of your viewers.

10. Avoid Wrong Use Of Grammar – The foundations of an exceptionally written post lie in thinking, creating, and penning down attractive lines with winning keywords. All these turn into the trash when you fail to identify what makes the post so entrenching and praiseworthy. It is the correct usage of grammar. The micro observations, from the right placing of punctuations and preposition in your sentences, do matter in communication across social media. Before posting on the web, check effectively – the sentence framing style, use of active and passive voice, correct use of punctuations, and spellings.